From Zero to Paid Creator: A Beginner's Guide

You don't need a million followers to make money as a creator. In fact, some of the highest-earning UGC creators on Hype have fewer than 1,000 followers on their personal accounts. What matters is your ability to create compelling content — and that's a skill anyone can learn.

Step 1: Understand What UGC Actually Is

UGC — user-generated content — is content that looks organic and authentic, created by real people rather than production studios. Brands use it in their ads, social feeds, and websites because it performs better than traditional creative. As a UGC creator, you make this content. You don't need to post it on your own channels or have a following.

Step 2: Set Up Your Equipment

Good news: you probably already have everything you need. A modern smartphone, natural lighting (a window works perfectly), and a clean background are all it takes to get started. As you grow, you might invest in a ring light, a small tripod, and a clip-on microphone — but none of these are required to start.

• Smartphone with a decent camera (most phones from the last 3 years work)
• A quiet, well-lit space — natural light near a window is ideal
• A simple background — clean wall, tidy desk, or minimalist setup
• Free editing software like CapCut or InShot

Step 3: Build a Portfolio

Before you apply for paid work, create 3–5 sample videos showcasing different styles: an unboxing, a "get ready with me" using a product, a testimonial-style review. Pick products you already own and love. These samples are your proof of concept — brands want to see what you can do before they invest.

Step 4: Join a Platform

Platforms like Hype connect creators with brands who need UGC. Sign up, complete your profile with your best samples, and start applying for briefs that match your style and interests. Start with smaller brands to build your track record, and let your growing portfolio speak for itself.

Step 5: Deliver Consistently

Reliability is your superpower as a new creator. Hit your deadlines, follow briefs carefully, and communicate proactively. Brands return to creators they trust, and repeat business is where the real income stability comes from. Treat every assignment — even small ones — as a chance to build your reputation.